Monday, May 4, 2009

Marketing Tips - Part 2 - Incorporating Your Design

You've got your banner and avatar, now you need to incorporate your look into business cards, address labels, stickers, product tags, thank you notes, invoices, etc. Some things to keep in mind when you purhase a banner or graphic from a designer...

Get the Original Files

Don't be afraid to ask for either the original files or a .svg (scaleable vector graphic) file. If you ever want to have the design incorporated into printed materials, you will need these files as they will allow another designer to rework the files in case the original designer goes out of business or does not offer these services.

Ask if You Don't Know

A lot of banners are made in Photoshop or similar image editing software. They're wonderful for creating images for the web, but not always for print. The reason for this is the difference between bitmap images and vector graphics, which is a whole separate topic, but basically the difference is bitmap images become pixellated if resized too much, vector graphics retain their clarity. Also, drop shadows, gradients and special effects done in these programs don't always print out the best quality either.

Print Color

Another thing to keep in mind is that print colors are not always the same as what you see on your computer. Computer screens, web and printers all have different gamuts for color. Which basically means the entire range of colors available on a particular device such as a monitor or printer. A monitor, which displays RGB signals, typically has a greater color gamut than a printer, which uses CMYK inks. When a color is "out of gamut," it cannot be properly converted to the target device; for example, to a different type of printer. So the colors may vary slightly on your printed items.

Keeping your look uniform will help your business 'brand'. If you have a banner that has one design, a business card with another design and stickers with yet another design, you may be sending the wrong signal to your customers. Coming up with a look that is unique to you is another step in marketing yourself as a business and not just a hobby.

Thanks for stopping by!

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cabin + cub said...

Great tips, as always!

DolceBaci said...

Thanks for sharing these great tips!

Katofmanycolors said...

Very informative!

Lenox Knits said...

Great post. I still need to get all my originals from my designer so that I can make changes. I have to be dependent on her for every little thing.

Lenox Knits said...

Meant to say hate to be dependent.

Cherry Tart Design said...

I'm glad it could be of help to you!

Shrimp Salad Circus said...

I need to get with the program for sure - I have no consistency across any of my shop/blog graphics, etc. You've inspired me to get it together!

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